Everybody loved Speedos.

But the brand lost its way and became all serious and science-y.

So Instead of another sporting montage, we gave the world a war cry. An original pub punk song written withThe Beefs, a band hailing from Bondi, like the great Aussie cozzie itself.

Go Full Speedo has become part of the vernacular.

A mindset that transcends the pool into everyday life.